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Toni Moretto and “The Scricciolo” Ceramics
Toni
Moretto was born on 24 June 1929 in Monticello Conte Otto.
As a child, he loved moulding clay which he would find in his
village fields.This passion lead to the achievement of “Maturità
Artistica” at Venice where his classmates were people like Licata,
Celiberti, Parmeggiani, De Luig and other artists who become famous
later.
Although after school he had had the opportunity to teach drawing
he preferred enrolling at ceramic courses held by painter Otello
De Maria and sculptor Giordani at Vicenza .He attended
the courses for two years after which he had to leave for his
military service in 1951.However during the courses Otello De
Maria noticed his plastic arts capacities and offered him a job
at Palladio Ceramics in Via San Marcello , Vicenza. The
ceramic firm was just being established under Otello De Maria’s
management but apart from him, Gigi Tomasi, an actor , was also
participating.
During the same period Giovanni Duso began working there
along with Toni Moretto. In a few years the company expanded
employing fifteen workers. Palladio Ceramic production included
items ranging from decorative plates with zoo morphologic subjects
or views of Vicenza to fully or partially modelled hand made figures.
In 1957/58 Toni Moretto went to work for Girardi
at the “Ceramiche Diana” in San Bortolo, Vicenza. There
he had his own studio where he could prepare models as well as
his unique pieces in total freedom. At the same time he got a
chance to hold an exhibition with “Ceramiche Diana” in Verona.This
denoted the artistic characteristics of his production.
Finally in 1958/59 Toni Moretto, Giovanni Duso and
Adriano Colombo left "Diana" e founded "Lo Scricciolo"
in Milano. For various reasons Milano gave them more chance to
enter into tough competition .The first year was very challenging
but they overcame this initial phase with great perseverance and
eventually they were succeesful. Their production included fully
or partially handmade pieces and even though these were repeated
in series each one was different from the other. The pieces were
mainly realized in white clay and the decoration was done with
bright or dull colours under glaze.
They lived in Milano until August 1962, and then moved to Longara
on the “Riviera Berica” where they built a goods shed. They also
started participating at the Milano Fair and thus began exporting
mainly to the USA where Toni Moretto even went to give demonstrations
in specialized shops to show to the public how the items were
made. They were lucky enough to meet an Italo American client
who was obviously a great lover of “Made in Italy.” The company
was Franco Neri Inc which had a prestegious shop on the
5° Street , New York.
The client invested a lot in promoting “The Scricciolo” increasing
the value of the items. Each little piece was signed and accompanied
with a booklet containing guaranty and company presentation. The
client even offered a bonus to Scricciolo if it produced more
to keep up with the demand .This request was however quite difficult
to satisfy because each object required great artistic ability
and sensitivity. Many pieces depicted everyday life and humorous
scenes. Moretto animated and gave such expressivity to his pieces
that they could generate a sense of fondness and often a smile
on the viewers face. “Humorous ceramics” is the best way to define
it. With the production for the USA market “Lo Scricciolo” grew
commercially and started exporting to Australia and Japan. It
kept receiving invitations to hold demonstrations at Art gallaries
and shops in important cities.
“Lo Scricciolo” took to many homes all over the world not just
items made in Italy but objects that gave joy and a pleasant feeling
to those who possessed them. Lo Scricciolo stopped its activites
in 1993.
Now free from commercial and production demands, Toni Moretto
continues producing his own humorous ,satirical and serious pieces
and continues to get his inspiration from the world and from everyday
life.
Danilo
Rigon - December 2002, a
picture of me and Toni.
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